Did you ever wonder what good it makes to buy fairtrade products? Where does the money go anyway? How does it help poor farmers and artisans?
We decided to go find out. Not that we doubt that fairtrade helps marginalized producers lift themselves out of poverty, that we have already seen, but to share a bit of their lives with you.
We want to take you on a journey, introduce you to the farmer who grew the mango you are eating or maybe the lady who picked up the coton your T-shirt is made of. They live in India, Madagascar or maybe Costa Rica, their name is Ranvir, Ana or Salah. They have dreams, worries and questions just like us. Their lives is somehow connected to ours … through the products they make.
Starting in October, my wife and I are going to travel around the world to meet these fairtrade producers. And the good news is … you are coming with us! We will be making tons of videos about the cooperatives we visit. You will visit their fields and production units, hear what the workers have to say and how fairtrade affects their lives.
So far we know that India, Bangladesh, Thailand, Indonesia, Ecuador, Chile, Argentina, Kenya and Madagascar are part of the plan, but who knows what tommorow might bring? So if you want to travel along with us, don’t wait any longer. Get your ticket now by subscribing to our YouTube channel. For those of you who love photos, you can also receive our best shots via our Twitter account.
Only Fair Trade Connection will bring you that close to the reality of the producers!