We bring you the artisans’ stories
Fair Trade Connection is a communication agency specialized in creating fair trade material. We started a global journey to meet fair trade producers and interview them with one objective in mind: create a connection between them and the consumers. To do so, we use the latest technologies such as online video, blogging and social media. Our clients range from small fair trade producers to large Western distributors.
Here is more precisely what we do:
Fair Trade Video
As of today, we have produced around 85 HD videos in different countries: Tunisia (Beni Ghreb, South Organic), India (Pushpanjali, EMA), Bangladesh (Dhaka Handicrafts), Thailand (Thai Craft, Thai Tribal Crafts, Sang Arun Ceramics, Samroiyod Pineapple Growers), Laos (Mulberries Silk Farm, Phontong Handicrafts), Indonesia (Alura Amara, Mitra Bali), Chile (Pueblos del Sur), Argentina (ViñaSol and Soluna Wineries), Ecuador (MCCH), Kenya (Bombolulu), Morocco (Tighanimine).
Of course the journey continues and during the first semester of 2014 we will be in Asia for another round of shootings. Apart from making movies about the handicraft producers, we would like to cover the 6 main fair trade products: bananas, coffee, chocolate, tea, sugar and cotton.
We are developing a new concept based on the use of QR Codes. The idea is to “make the products speak” via a QR code on the product label. Here is a video presenting this project.
Social Media Marketing
We have been facilitating workshops for different fair trade organizations and achieved encouraging results. We help cooperatives develop a social media presence and use Facebook, YouTube, Twitter and the newest tools to promote their organization.
Now we’d like to create and distribute a video training on social media especially designed for fair trade producers and NGO’s.
Here is how you could support our project
Help us gain more visibility
- Like our facebook page and share its stories.
- Subscribe to our YouTube Channel
- Publish an article about us on your website/newsletter, mentioning our Facebook page (we can provide you with the content)
- Video interviews of artisans
- Short customized videos about your fair trade partners in countries we are visiting
- Photos of artisans, fair trade products, workshops … for customized calendars, brochures, etc.
Organize events with us
- Photo exhibition
- Video projection
- Video conference (make your audience interact with the producers)
Thank you for your interest, we look forward to work together with your organization and wish you success in your own project!
You can send us an email here: firstname.lastname@example.org