Author Archives: Ronny Hermosa

About Ronny Hermosa

I'm video producer and a consultant in social media marketing. With this blog, I want to share some knowledge about social media with Fair Trade producers hoping this will strengthen their organizations.

The Revolution Fair Trade Needs

Tweet We have always believed in the benefits of fair trade for marginalized producers and were strong supporters of the movement even before starting Fair Trade Connection. Being on the road for so long and meeting so many of them … Continue reading

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Soluna: Argentina’s Premium Fair Trade Wine

Tweet Most of the time we work with handicraft producers. So we were particularly happy when Gabriela, the owner of Bodega Furlotti, accepted our offer to shoot a movie about the Soluna wines. We thought about contacting the people behind … Continue reading

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Equitable Marketing Association (E.M.A)

Tweet After working with Pushpanjali in Agra, we flew to Kolkata to meet the second fair trade organization: E.M.A. We thought we would arrive and work in the mega city of Kolkata, so we were prepared for some urban experience … Continue reading

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Pushpanjali: Working with marginalized producers

Tweet Everything started when we told Oxfam Magasins du Monde about our project to go meet the fair trade producers and produce videos about them. That was around November of 2010. We just finished editing our first movie ever about … Continue reading

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Fair Trade and Social Media: Watch & Learn 01 [@FairtradeUK]

Tweet The more producers’ organizations we meet on the road, the more we understand the importance of Social Media as a way to promote your fair trade business. Indeed, Social Media is a great way to engage with potential new … Continue reading

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Inside ThaiCraft’s Communication department

Tweet During one of our recent trips to Thailand we stopped by Bangkok and attended one of the well known ThaiCraft Fair Trade Fairs. These fairs are organized on a regular basis in the Sukhumvit area, a very dynamic commercial … Continue reading

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Dhaka Handicrafts: working for the artisans

Tweet With around 165.000.000 people, Bangladesh is the 7th most populated country of the world though we barely hear about it in the news. A large percentage (30%) of the population lives with less than 1US$ a day and child … Continue reading

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Fair Trade World Tour: India (E.M.A.)

Tweet Our journey for fair trade continues and we are now flying to Kolkata, India’s second largest city. Here we will be meeting Equitable Marketing Association (E.M.A.) and stay with them for 7 days. We were expecting fumes, traffic jams … Continue reading

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Pushpanjali, empowering handicraft artisans in India

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Fair Trade World Tour: India (Pushpanjali)

Tweet On the 10th of October we embarked on a journey for fair trade. We will be travelling the world and meeting Fair Trade Organizations (FTO’s) on the road. More than ever our purpose is to establish a connection between … Continue reading

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