Ronny Hermosa THE Fair Trade Video Guy
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Ronny Hermosa

Hi, I'm a video producer and a digital marketing consultant. With this website we wanted to build the largest video & photo library about the fair trade producers. You can purchase our content to develop your own marketing campaigns.

Our 50 Best Photos of ALLPA’s Alpaca Weavers [Peru]

Hover over the photo to see [Photo ID] Photos by Ronny Hermosa ©FairTradeConnection

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Digital Marketing Training

IMPROVE THE WAY YOU COMMUNICATE ONLINE Social Media has taken the world by storm and become an integrated part of the way we communicate in both our personal lives and in business. Social media is a low cost, effective way to increase the global reach and success of your company. Unfortunately, after working with a myriad of fair trade companies, it’s clear that social media marketing and visual design are not meeting the global standard in the fair trade sector. Together, we can transform this by taking your digital marketing to a professional level that creates impact and gets people talking about your business. OUR EXPERIENCE We’re active and experienced in the field of digital marketing and visual design. Our social media mix includes a blog, YouTube, Facebook, Flickr, Instagram and Twitter. Our goals are to reach out to more people with our fair trade stories, drive more traffic to our website and generate more business opportunities across the globe. This 4-year-experience has been very interesting and today we would like to share what we have learned with you. TRAINING NGO’S AROUND THE WORLD We’ve been busy facilitating digital marketing trainings for different fair trade companies and NGO’s, achieving encouraging results in more than 10 countries. During these trainings, we help you develop an online marketing strategy and use Facebook, YouTube, Twitter and the newest platforms to promote your organization. You can listen to some of our customers testimonials here. THE FAIR TRADE & SOCIAL MEDIA REPORT In 2013 we conducted a research on the use of social media by 42 fair trade companies. You can freely download our REPORT HERE which also includes some insider tips to improve your social media strategy. We’ve designed 8 modules covering different areas of digital marketing (average of 2,5 hours each) from which you can choose to create your customized training.   01. Visual Design Workshop This module focuses on building or giving a facelift to your company’s visual identity. Here is what we’ll cover: Why is Visual Design so important? Tips to create high quality …

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Our 50 Best Photos of ALLPA [Peru]

Hover over the photo to see [Photo ID] Photos by Ronny Hermosa ©FairTradeConnection

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What to post on your Facebook Page?

I’m often asked this question during our Digital Marketing workshops, so with this post I’ve decided to share some of the visual content that has been posted on FTC’s Facebook page. This is of course not exhaustive, it is just our modest attempt to look good and publish regular content featuring the fair trade people we met on the road. There is no limit to what you can create and post on social media, be bold, be creative, be YOU!

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Our 50 Best Photos of GIE Targanine [Morocco]

Hover over the photo to see [Photo ID] Photos by Ronny Hermosa ©FairTradeConnection

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Your website hurt my eyes: 5 free and easy tools to help with visual design

Let’s not beat around the bush, most of the fair trade producers’ organizations I visit have a problem with their website. I’m not saying that it’s not interesting, or that it doesn’t contain the necessary information… I’m just saying it’s plain ugly! And most of them agree with me. So I started to ask myself why these fair trade businesses (that develop and export good looking products on the other hand) struggle so much with web design and visual communication in general? Early in my analysis I noticed a clear difference between “Northern” (retailers, fair trade federations and NGO’s) and “Southern” organizations in terms of design. Much more importance is given to visual communication in the North and as a result their website but also business cards, Facebook pages and print materials seems to be more “professional”. Southern organizations also seem to invest less time and resources in marketing and visual design, it is simply not a priority for them. One of Fair Trade Connection’s mission is to help fair trade producers gain more visibility. We of course do that through our core business of producing videos but since we encountered so many organizations that were struggling with their brand image and visual communication, we’ve developed social media and visual design trainings that we propose along the way. These 5 free tools have been borrowed from our training on visual design. 1/ ColorLovers From all the tools, this one is my favorite. ColorLovers is a website that focuses on colors…as you might have guessed already. Their main feature is their palette library. A palette is a selection of colors that match well together. Usually palettes display from 3 to 5 different colors. The awesome thing about this website is that it gives you the HEX and RGB references so that you can reproduce the exact color you are seeing in photoshop or similar softwares. Just copy the HEX number of …

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Taking Fair Trade Connection back to school

This month has been a return to my roots. Not only did I return to my motherland, Belgium, but on 9 October 2014 I also returned to my former high school! No, not to re-sit exams, but to give a talk about Fair Trade Connection to a group of students sitting in the very chairs where I once sat. Why did I go back? Well, this year we once again received financial support from Belgium Technical Coorporation (BTC) to organise an event during Fair Trade Week. We chose to use the funds to set up an education day at Virton high school. We split the event into two parts: the first part began in the morning at 9.30am. More than 50 fourth-year students crammed into the one classroom ready for us to get going with our two-hour session. I introduced myself and my background, which naturally evolved into a general discussion on fair trade. I was impressed at how informed the students were! Things then started to get heated as a debate organized by the teacher took place. The mood was ‘How fair is fair trade?’, and the fourth graders touched on some very interesting points. To tell our story of FTC to the students, I thought it was only logical to show what we do best —video! Once the beamer was set up, it was time for lights, camera and action. First up was the clip ‘We can make your products speak’, followed by an educative video about fairtrade made for Oxfam Magasins du Monde. At 7pm, once the tables were laid with nibbles and the drinks were poured (thanks to Virton’s Oxfam Shop), the public started to roll in for the second part of the event. I didn’t expect so many people to show up! Excited by the 60 or so guests, I kicked things off with a presentation on what FTC has achieved in 2014. The crowd was …

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Need a fair trade video? We’ve got what you need!

Are you looking to communicate your Fair Trade story to the public and your consumers? Let our images and videos do the talking for you. A picture is worth a thousand words and a video speaks a million, so over the past three years we have been busy collecting images and video footage of Fair Trade cooperatives across the globe in order to bring you the most extensive visual database of Fair Trade artisans. You can now purchase high resolution photos and videos to use on your website and social media, and for any other promotional material. As a retailer, you can give voice to Fair Trade’s artisans by showing their videos both inside your shop and on your website. Help your customers to connect with these producers and to understand the Fair Trade supply chain, and share with them the positive impacts of Fair Trade in local communities. But it’s not just the customers who will benefit. Fair Trade organizations have also had success in using our videos as tools for training volunteers and staff members who are new to Fair Trade. Do the artisans you do business with have a story to tell? Are you a producer looking to increase your market access? Seize this opportunity and hire us to film your story then showcase it to the world. Let’s work together to put Fair Trade on the map, one image at a time. Browse our large and and growing database and discover the perfect videos and images to promote your Fair Trade business.   This article was kindly written by Katie Ramsbottom, WFTO.

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AMDO Food Company [INDIA]

LOCATION: DELHI, INDIA DATE OF VISIT: JULY 2014 MATERIAL COLLECTED: 1 ARTISAN INTERVIEW – 1 STAFF INTERVIEW  

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CORR the Jute Works [BANGLADESH]

LOCATION: DHAKA, BANGLADESH DATE OF VISIT: JUNE 2014 + DECEMBER 2015 MATERIAL COLLECTED: 13 VIDEO INTERVIEWS + 50 PHOTOS (Jun 2014) + 50 PHOTOS (Dec 2015)  

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