Thursday , 28 August 2014
Home / Tag Archives: e-reputation

Tag Archives: e-reputation

Manage your online reputation

Manage your online reputation

How can people find out about your business? How do potential clients know you even exists? How will these potential new clients find you? There’s a good chance the first thing they’ll do is google the name of your business. And then what? This post will teach you 5 easy steps to build  and effectively manage your online reputation. After all, reputation is everything. When it comes to marketing, your reputation can either be your best friends or your worst enemy. 1/ Create relevant and valuable content Use the media you prefer, it could be your website, your blog, Twitter, Facebook, Youtube or LinkedIn. Every piece of content including properly tagged photos and videos will appear in search engines. Don’t be a product pusher, think about your target audience. They don’t want to be hammered with disguised advertisement, they want to find interesting content about their centers of interests. If your target is a group of European fair trade distributors, try to create material that they could use if they decided to start a partnership with your business. It could be some beautifull pictures of workers doing handicrafts, or a blog about the everyday’s life of the artisans who work with you. Be creative and think about the interests/passions/needs of your target community as opposed to your own. 2/ Create a Google alert about yourself and join the conversation Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. To get started go to Google alert, and enter your search terms. I strongly recommand you set up a Google alert for your business, your name, or your competitors. You can even create an alert for any key phrases such as “looking for a fair trade coffee producer” or “fair trade wooden toys”. Creating an alert to monitor your e-reputation is one thing, responding to polish it is the ... Read More »