Ronny Hermosa THE Fair Trade Video Guy
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Home / Tag Archives: facebook

Tag Archives: facebook

What to post on your Facebook Page?

CIAP photo by Fair Trade Connection

I’m often asked this question during our Digital Marketing workshops, so with this post I’ve decided to share some of the visual content that has been posted on FTC’s Facebook page. This is of course not exhaustive, it is just our modest attempt to look good and publish regular content featuring the fair trade people we met on the road. There is no limit to what you can create and post on social media, be bold, be creative, be YOU!

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My fair trade business is on Facebook, now what?

first step with facebook

You’ve decided to get on the social media train and start a Facebook page for your business. Congratulations! You are probably wondering: “What am I going to say now?” This post is specifically written for fair trade producer’s organizations who are doing their first steps on Facebook. If that’s you, read on to discover 5 great ways to produce relevant content to feed your brand new page. First you need to understand that the great majority of your fans (people who have liked your page) will only come to your page once. That is the one time they hit the “LIKE button”. It doesn’t mean they won’t continue to follow your stories and read your content, it’s just that they won’t come to your page to find it. Most of your fans will find your posts in their newsfeed. It is thus important to create content on a regular basis to reach your fans via their newsfeed. Keeping that in mind, what should you write about? I’m tempted to answer that question by another question: “Who are your fans?” Understanding your audience is crucial to provide relevant content. As a fair trade producer’s organization your fan base will most likely consist of fair trade consumers or adherents from all over the world, Western distributors and fair trade/NGO activists. You could try to segment your audience into 2 or 3 different categories and roughly estimate the proportion each category represents. This would help you elaborate a ratio for your posts. Lets say 70% of your fans are fair trade consumers, 15% are distributors and the other 15% are NGO activists. A good posting strategy would be to write 3 posts that meet the consumers’ interests, 1 that meets the distributor’s interests and 1 you know the activists will relate to to keep everyone happy. We understand that establishing such ratio’s isn’t easy, truly understanding your audience requires time and resources. If ...

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3 apps you must have on your facebook page

swiss army knife

There are thousands of applications out there and we know it is not easy to choose the right ones. In this post we handpicked the 3 apps that you must have to promote your fair trade business with your facebook page. 1/ Customize your landing tab It has been demonstrated with an experiment that having a customized landing tab doubles your chances to convert people visiting your page for the first time into fans. During the experiment, visitors were driven to a fan page with ads. Those ad-driven visitors converted to fans at a rate of approximately 47% WITH a landing tab. Then the landing tab has been turned off and it has been noticed that those same ad-driven visitors converted to fans at approximately 23% Many people use Static FBML or Tabsite to customize their landing page. A good landing page must contain a “call to action” such as “hit the like button to follow us”. Be creative. You can read those 2 well-made tutorials to learn more about customized landing tabs. Here is an example of a good landing page: Oxfam GB 2/ Import your blog’s RSS feed You want your fans to know when there is something new on your blog. Use the networkedblogs app to do that. You  can also place the networked blogs widget on your blog it will display your fans’ profile photos on your blog. 3/ Link your YouTube channel to your page Thanks to this app from Involver, you can integrate your YouTube channel to your page. It will let you choose which videos you want to display among other options. It is easy to use and doesn’t take users away from your fan page to view the videos. See an example of YouTube integration on a facebook fan page here.  

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