Monday , 21 April 2014
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Tag Archives: facebook

Beni Ghreb Hazoua

Beni Ghreb Hazoua

Beni Ghreb is a Tunisian company that exports organic and fair trade dates. We visited them twice to make these 7 videos. The last one shows their high quality products (for those of you who already watched this post, it is an update). We also helped them with their visual communication as well as the creation of a facebook page. The village of Hazoua is located in the South West of Tunisia by the Sahara desert. We invite you to discover their activities and products through this video playlist. (the videos are in French as it is the second language spoken in Tunisia, I am currently working on English subtitles, I’ll update this post as soon as they are ready) Overall company presentation Abdallah on the benefits of the cooperative Salah on how the cooperative changed his life Discover all the Beni Ghreb products (update) Read More »

My fair trade business is on Facebook, now what?

My fair trade business is on Facebook, now what?

You’ve decided to get on the social media train and start a Facebook page for your business. Congratulations! You are probably wondering: “What am I going to say now?” This post is specifically written for fair trade producer’s organizations who are doing their first steps on Facebook. If that’s you, read on to discover 5 great ways to produce relevant content to feed your brand new page. First you need to understand that the great majority of your fans (people who have liked your page) will only come to your page once. That is the one time they hit the “LIKE button”. It doesn’t mean they won’t continue to follow your stories and read your content, it’s just that they won’t come to your page to find it. Most of your fans will find your posts in their newsfeed. It is thus important to create content on a regular basis to reach your fans via their newsfeed. Keeping that in mind, what should you write about? I’m tempted to answer that question by another question: “Who are your fans?” Understanding your audience is crucial to provide relevant content. As a fair trade producer’s organization your fan base will most likely consist of fair trade consumers or adherents from all over the world, Western distributors and fair trade/NGO activists. You could try to segment your audience into 2 or 3 different categories and roughly estimate the proportion each category represents. This would help you elaborate a ratio for your posts. Lets say 70% of your fans are fair trade consumers, 15% are distributors and the other 15% are NGO activists. A good posting strategy would be to write 3 posts that meet the consumers’ interests, 1 that meets the distributor’s interests and 1 you know the activists will relate to to keep everyone happy. We understand that establishing such ratio’s isn’t easy, truly understanding your audience requires time and resources. If ... Read More »