Monday , 24 November 2014
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Tag Archives: facebook fairtrade

What to post on your Facebook Page?

What to post on your Facebook Page?

I’m often asked this question during our Social Media Marketing workshops, so with this post I’ve decided to share some of the visual content that has been posted on FTC’s Facebook page. This is of course not exhaustive, it is just our modest attempt to look good and publish regular content featuring the fair trade people we met on the road. There is no limit to what you can create and post on social media, be bold, be creative, be YOU! Read More »

Your website hurt my eyes: 5 free and easy tools to help with visual design

Your website hurt my eyes: 5 free and easy tools to help with visual design

Let’s not beat around the bush, most of the fair trade producers’ organizations I visit have a problem with their website. I’m not saying that it’s not interesting, or that it doesn’t contain the necessary information… I’m just saying it’s plain ugly! And most of them agree with me. So I started to ask myself why these fair trade businesses (that develop and export good looking products on the other hand) struggle so much with web design and visual communication in general? Early in my analysis I noticed a clear difference between “Northern” (retailers, fair trade federations and NGO’s) and “Southern” organizations in terms of design. Much more importance is given to visual communication in the North and as a result their website but also business cards, Facebook pages and print materials seems to be more “professional”. Southern organizations also seem to invest less time and resources in marketing and visual design, it is simply not a priority for them. One of Fair Trade Connection’s mission is to help fair trade producers gain more visibility. We of course do that through our core business of producing videos but since we encountered so many organizations that were struggling with their brand image and visual communication, we’ve developed social media and visual design trainings that we propose along the way. These 5 free tools have been borrowed from our training on visual design. 1/ ColorLovers From all the tools, this one is my favorite. ColorLovers is a website that focuses on colors…as you might have guessed already. Their main feature is their palette library. A palette is a selection of colors that match well together. Usually palettes display from 3 to 5 different colors. The awesome thing about this website is that it gives you the HEX and RGB references so that you can reproduce the exact color you are seeing in photoshop or similar softwares. Just copy the HEX number of ... Read More »

Fighting against child labour [TARA's education center]

Fighting against child labour [TARA's education center]

Post by Fair Trade Connection. Read More »

Surviving in a Delhi Slum [TARA Projects Micro Credit program]

Surviving in a Delhi Slum [TARA Projects Micro Credit program]

Post by Fair Trade Connection. Read More »

Social Media and Fair Trade Industry Report

Social Media and Fair Trade Industry Report

We have surveyed 42 fair trade companies from 3 continents with the goal of understanding how they are using social media to grow and promote their businesses. Here is what you will discover in the full report (available in our shop): Top 10 objectives companies are trying to achieve with social media This section reveals all the major advantages marketers are achieving with their social media efforts. We have established a ranking according to their importance to the companies. Top 5 social media platforms used by fair trade companies Discover which tools marketers are using, for how long they have been using them and if Northern and Southern companies use the same mix of platforms. The different strategies developed by the companies After verifying how many companies actually had a social media strategy, we analyzed into more details where these companies focused their strategic efforts. The time commitment We examined the weekly hours marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started or those seeking support staff. How much money fair trade companies invest in Social Media Find out what percentage of their marketing budget companies are investing in Social Media. Is this number consistent with the amount of importance companies give to social media? The major problems marketers are facing We made a list of the major problems encountered on social networks ranked by importance. This will help you realize where additional resources could be invested in order to better perform on social platforms. Use our conclusions and recommendations to improve your social media strategy or discover how other fair traders are dealing with social media  throughout 17 graphs and detailed statistics.   Read More »

Equitable Marketing Association (E.M.A)

Equitable Marketing Association (E.M.A)

After working with Pushpanjali in Agra, we flew to Kolkata to meet the second fair trade organization: E.M.A. We thought we would arrive and work in the mega city of Kolkata, so we were prepared for some urban experience but rather than that we were driven to a lovely countryside compound 40 Km from the city center. E.M.A.’s staff welcomed us with a little ceremony, incense sticks were burnt, we received flowers and masala chai. E.M.A. really knows how to receive guests! The next day we had our first meeting with the staff and planned the shooting of our second fair trade video. What is particular about E.M.A. is that they have a production center were people come to work unlike Pushpanjali that buys products that artisans produce in their villages. Technically this was really convenient for us, no need to go to far away villages to get the footages and interviews. Enough talk, here is the second webisode of Fair Trade Connection about Equitable Marketing Association. target=”_blank”>http://www.youtube.com/watch?v=vxPjYmgOMyE target=”_blank”>http://www.youtube.com/watch?v=s8gxI_XXvx4 target=”_blank”>http://www.youtube.com/watch?v=YvrrbWcBMoM Read More »

Fair Trade and Social Media: Watch & Learn 01 [@FairtradeUK]

Fair Trade and Social Media: Watch & Learn 01 [@FairtradeUK]

The more producers’ organizations we meet on the road, the more we understand the importance of Social Media as a way to promote your fair trade business. Indeed, Social Media is a great way to engage with potential new customers, give more information about your social project and products, but it is also very useful to keep an eye on market trends and latest fashions. About half the fair trade organizations we visited in Asia were already active on Facebook, Twitter or YouTube, the other half seemed really enthusiastic about getting started. Fair Trade Connection is all about connecting fair trade producers with consumers so we quickly understood that in order to do so, we needed to train the non-initiated so that they too could leverage the potential of Social Media Marketing. The “Watch & Learn” series is a collection of Social Media best practices in the fair trade industry that we gathered and analyzed for you. This 1st post will be analyzing the videos of the amazing “Take a step for Fairtrade” campaign by the Fairtrade Foundation. The @FairtradeUK in the title of this post is their Twitter name, so go ahead and follow them if you want. Let’s jump to the heart of this campaign and start with the presentation video: 1/ The Campaign presentation Video What we liked: Strong Corporate Identity: the Fairtrade Foundation really does a good job being consistant with the look and feel of their messages. One should establish a corporate document stating which typography and fonts, colors and shades, logotypes and declinaison logos your company will be using to comunicate. And most importantly stick to it! Appropriate Music: the rythm of the video is given by the music. See how the text is synchronized with the music. Sync your visuals with the music to create greater impact on your viewers. Proper use of Sound Effects: the additional sound effects helps the viewer relate ... Read More »

Inside ThaiCraft’s Communication department

Inside ThaiCraft’s Communication department

During one of our recent trips to Thailand we stopped by Bangkok and attended one of the well known ThaiCraft Fair Trade Fairs. These fairs are organized on a regular basis in the Sukhumvit area, a very dynamic commercial center in the Thai capital. There we met Peng and Mynt, two very professional young ladies in charge of ThaiCraft communication department. We ceased this opportunity to ask them a few question about their social media marketing. Ronny (FTC): What kind of content do you post on Facebook and Twitter? Mynt (ThaiCraft): Mostly it is about our activities and pictures from the fairs, to attract more people to the fairs. But we also use these new medias to spread the news about punctual actions or events. Like during the floods in 2011. We wanted to support our artisan members who were affected by the floods so we spread the news on Facebook and were able to provide them with food and blankets during these difficult times. Some areas were severely affected, to the point that the handicraft production had to stop which means that many people were left without an income. We decided to undertake these actions to support them. Ronny (FTC): Does ThaiCraft also have a blog? Peng (ThaiCraft): No, only our website. But we should have one. It’s in our future plans. We would like to either create a blog or develop our website to tell more about the artisans’ stories, we are working on it. Ronny (FTC): How would you like to tell the stories of your producers? Peng (ThaiCraft): We would like our product tags to tell the story. Maybe with a QR code system that the customers could scan at the fairs and directly get the information on the people who made the products. Ronny (FTC): So the QR code would link to a web page or a video? Peng (ThaiCraft): Yes maybe a web page, ... Read More »

Dhaka Handicrafts: working for the artisans

Dhaka Handicrafts: working for the artisans

With around 165.000.000 people, Bangladesh is the 7th most populated country of the world though we barely hear about it in the news. A large percentage (30%) of the population lives with less than 1US$ a day and child labour is widely spread in Bangladesh as a consequence of poverty. So here more than elsewhere, Fair Trade has an important role to play in order to provide better living conditions. During our visit to Dhaka, we met and worked with Dhaka Handicrafts, a fair trade organization that mainly produces basketery items. They focus on helping women in rural areas by providing them work so that they can become an “earning source” in the family which means more respect and freedom of expression. Discover the great work that they are doing with this presentation video by Fair Trade Connection.   Read More »

South Organic

South Organic

South Organic also known as Gebana Maghreb is a partnership between Tunisian farmer cooperatives, a Tunisian company that conditions, packs and exports the organic and fair trade dates and a Swiss fair trade retailer: Gebana. They are Bio Swiss, FLO and ISO 22000 certified. South organic has two plants in the Kebili region. They work with various groups of farmers organized in cooperatives. Approximately 250 families benefit from their activities. Discover their stories with this serie of 4 videos. (the videos are in French as it is the second language spoken in Tunisia) 1/ The big picture: South Organic’s CEO talks about life in the region 3/ Meet the producers: Oasis of Barouthia If you liked these videos don’t forget to subscribe to my YouTube channel for more! Read More »