Sunday , 26 October 2014
Home / Tag Archives: fair trade video

Tag Archives: fair trade video

Need a fair trade video? We’ve got what you need!

Need a fair trade video? We’ve got what you need!

Are you looking to communicate your Fair Trade story to the public and your consumers? Let our images and videos do the talking for you. A picture is worth a thousand words and a video speaks a million, so over the past three years we have been busy collecting images and video footage of Fair Trade cooperatives across the globe in order to bring you the most extensive visual database of Fair Trade artisans. You can now purchase high resolution photos and videos to use on your website and social media, and for any other promotional material. As a retailer, you can give voice to Fair Trade’s artisans by showing their videos both inside your shop and on your website. Help your customers to connect with these producers and to understand the Fair Trade supply chain, and share with them the positive impacts of Fair Trade in local communities. But it’s not just the customers who will benefit. Fair Trade organizations have also had success in using our videos as tools for training volunteers and staff members who are new to Fair Trade. Do the artisans you do business with have a story to tell? Are you a producer looking to increase your market access? Seize this opportunity and hire us to film your story then showcase it to the world. Let’s work together to put Fair Trade on the map, one image at a time. Browse our large and and growing database and discover the perfect videos and images to promote your Fair Trade business.   This article was kindly written by Katie Ramsbottom, WFTO. Read More »

AMDO Food Company: The Art of making noodles

AMDO Food Company: The Art of making noodles

Discover the story of AMDO Food Company, a company based in Delhi that produces delicious Tibetan Noodles. AMDO is actually working with Fair Trade Original and is about to receive the Fair for Life certification. Their noodles are delicious and the family is just adorable. More in this video. Read More »

CORR the Juste Works: Pioneers of Fair Trade in Bangladesh

CORR the Juste Works: Pioneers of Fair Trade in Bangladesh

We recently traveled to Bangladesh where we had a very interesting shooting with CORR the Jute Works. We were there on a mission for Oxfam Magasins du Monde and our objective was to produce a series of 3 short videos that explains the vision and impacts of CJW on the local communities. We had the chance to visit several artisan groups in Dhaka and also in Kartikpur village. Our experience got really interesting when we learned that we’d stay with a family of clay artisans in the village for a few days. We have to say that we found the work of CJW very professional and organized. The organization provides jobs to roughly 4.000 artisans throughout 24 districts of Bangladesh, 92% are women. As a pioneer of fair trade, CJW works with most of the well known retailers in a total of 50 countries. On top of that, CJW recently started a business relationship with big commercial buyer H&M. It is not so common for fair trade organizations to deal with top international players like H&M, so we were very interested in collecting some feedback about that experience. Milton Suranjit Ratna, development manager of CJW, kindly accepted our interview and gave us some insight of what it is to do business with a big multinational company. His interview will soon be published on this website. In the meantime, here is a 3 minute video we produced for CJW, to thank them for their hospitality and good work. Don’t hesitate to leave a comment below!   Read More »

Pekerti and the woodcarvers or How a plastic bag can save your life

Pekerti and the woodcarvers or How a plastic bag can save your life

Fair Trade Connection’s team as never been as complete as of today. Indeed, Sandy, our graphic designer has decided to join us for a month in Indonesia. Sandy hasn’t had much time to rest or to accommodate to the 7 hour jet lag with Belgium, that he was already sent to his first assignment. Our team is leaving Bali for the island of Java where we will do a video Shooting for Oxfam Magasins du Monde. Our mission there is to produce a short video about one of the artisan groups of Pekerti, a famous Indonesian fair trade producer. Miss Yolita, the PR manager of Pekerti will accompany us during the shooting. We flew from Denpasar to Bandung and then took a taxi to reach our final destination of Sumedang. Our first challenge was to find a hotel in a city where no tourist ever come! To add to the fun, it started raining. Now you might know rain, but maybe you don’t know what crazy tropical Indonesian rain shower is. This kind of rain leaves you no choice, after 1 minute you are soaking wet. In Indonesia we always walk around with a plastic bag in our pocket just in case it starts raining. So this day, we pulled our plastics bags out, shoved our mobile phones, money and anything that might get damaged by the water inside them, and started to walk towards one of the only hotels of the city. It was overpriced and horrible but hey, it had a roof to protect us from the rain. The next day we met Heru, the owner of the fair trade workshop we came here to film. Heru’s business is a family business, started by his father in the 1980′s. Heru took over after learning everything he knows from his father. His little workshop produces wooden handicrafts and offers a job to 12 artisans. They mostly sell their production ... Read More »

Miss Saparot and the pineapple factory

Miss Saparot and the pineapple factory

Late afternoon on Thursday the 30th January in Udonthanee, I picked up the phone after it rang a few times “Hi, is that Khun Tukta from Fair trade connection?” the voice of the lady asked me with an hesitating and cheerful tone. “Yes, it’s me. How are you khun Kook?” I responded with her name as it showed on my mobile screen earlier. She continued “We would like to inform you that the Co-operative has agreed for Fair Trade Connection to come over and produce the video about us” a big smile appeared on my face and then we discussed about the job. After hanging up the phone with Khun Kook I hurried to report the good news to Ronny, we were both excited and started to organize our trip to Samroiyod already. Samroiyod sub-district is located in Prachuabkeerikhun province; it is one of the main pineapple growing areas in Thailand. 1/3 of the region (or 161,440 rais) is used to farm pineapples and 50% of the locals are farmers, hence the importance of pineapple farming for providing jobs and income to the local population. Pineapple is one of the main exporting goods for Thailand, each year they export approximately 2.5 million tons of fresh and processed pineapples. In the area of Samroiyod there are many processed pineapple factories, most of which export to Western countries such as the US, England, Holland, Switzerland, Germany, Spain, Italy and many more. But the only place that grows and produces fair trade canned pineapples is the farmers fair trade cooperative of Samroiyod (SRI) and Samroiyod Co,Ltd (the processing factory). The cooperative has been established 5 years ago and the factory has been certified fair trade for 6 or 7 years. We have been shooting for 4 days at the different locations: pineapple farms, cooperative office and the Samroiyod factory. They were very welcoming with us, providing a lot of useful information and trying ... Read More »

Sang Arun: Fair Trade Ceramic from Thailand

Sang Arun: Fair Trade Ceramic from Thailand

Thailand is a country we have been visiting three times already with Fair Trade Connection. We will forever feel attached to the « land of the smiles » because it is where our story began in 2010 with our very first shooting with Thai Tribal Crafts.  A great deal has happened since this first movie (like our editing skills!) and we are now back in Asia for a new series of video shootings with fair trade producers. Thailand is our first stop and we hope many organizations will accept to work with us.  After 3 weeks of contacting people and traveling up and down the country we heard from Sang Arun, a ceramic producer in Lampang, Northern Thailand. Miss Anong saw our email and decided to call us back.  She would like us to come and produce a video about her family business.  Lampang is a pleasant city where the Wang river flows and famous for it’s crispy pork skin ! Miss Anong came to pick us up at the bus station. From the first minute we felt very welcomed. We had a meeting in the afternoon during which she told us about the Sang Arun story. Founded by her father in 1964, the company is now run by Miss Anong and her brothers and sisters. It employs around 200 people, the vast majority of them are women. They produce ceramic table wares and home decoration items. Their factory is quite big and looks very clean. Joy, Anong’s niece, showed us around the property while explaining about the production process. We are quite amazed about the size of the company. Everywhere we look we see potteries, mugs, vases and plates waiting to be cooked in the ovens or to be painted by the lady artisans. Fair Trade is important for Sang Arun, it represents about 40% of their exports and helps them differentiate from the numerous ceramic factories in Lampang. The city is ... Read More »

Soluna: Argentina’s Premium Fair Trade Wine

Soluna: Argentina’s Premium Fair Trade Wine

Most of the time we work with handicraft producers. So we were particularly happy when Gabriela, the owner of Bodega Furlotti, accepted our offer to shoot a movie about the Soluna wines. We thought about contacting the people behind the Soluna wines because in 2010 we made a video about a contest organized in Belgium by Max Havelaar: the election of the best fair trade wine distributed in the country. The Soluna Malbec 2006 won the competition (best red) and since we were in Argentina we decided to pay them a visit. It only took us 33 hours of bus to get there but the Mendoza scenery was really worth it. The red, yellow and orange of the autumn leaves contrasted with the bright blue of the sky and the white of the snowy peaks of the Andes in the background. Beautiful. We quickly learned that in order to produce a fair trade wine, one needs to have fair trade certified grapes. So part of our job would consist of meeting the small vineyard owners and farmers who form the Viña de la Solidaridad cooperative. We also learned about the contratistas. The contratistas represent a unique and traditional labour relationship in Argentina. As they are not land owners, these workers, who are essential to the maintenance of vineyards, formed strong partnerships with vineyard owners. In addition to receiving base wages, contratistas are also entitled to a percentage of the vineyards revenues. In our 3 video series you’ll discover these contratistas (Omar, Rosa and Oscar) as well as small vineyard owners (Eduardo and Francisco) and of course the bodega that produces the Soluna. We hope that after viewing this series, you’ll understand the importance of the fair trade certification for these small producers and that you’ll see the Soluna wines with different eyes. Cheers! target=”_blank”>http://www.youtube.com/watch?v=yGYxZ72Bz6I target=”_blank”>http://www.youtube.com/watch?v=WhCR4inWoAk target=”_blank”>http://www.youtube.com/watch?v=Qdbghl9syDM Read More »

Equitable Marketing Association (E.M.A)

Equitable Marketing Association (E.M.A)

After working with Pushpanjali in Agra, we flew to Kolkata to meet the second fair trade organization: E.M.A. We thought we would arrive and work in the mega city of Kolkata, so we were prepared for some urban experience but rather than that we were driven to a lovely countryside compound 40 Km from the city center. E.M.A.’s staff welcomed us with a little ceremony, incense sticks were burnt, we received flowers and masala chai. E.M.A. really knows how to receive guests! The next day we had our first meeting with the staff and planned the shooting of our second fair trade video. What is particular about E.M.A. is that they have a production center were people come to work unlike Pushpanjali that buys products that artisans produce in their villages. Technically this was really convenient for us, no need to go to far away villages to get the footages and interviews. Enough talk, here is the second webisode of Fair Trade Connection about Equitable Marketing Association. target=”_blank”>http://www.youtube.com/watch?v=vxPjYmgOMyE target=”_blank”>http://www.youtube.com/watch?v=s8gxI_XXvx4 target=”_blank”>http://www.youtube.com/watch?v=YvrrbWcBMoM Read More »

Pushpanjali: Working with marginalized producers

Pushpanjali: Working with marginalized producers

Everything started when we told Oxfam Magasins du Monde about our project to go meet the fair trade producers and produce videos about them. That was around November of 2010. We just finished editing our first movie ever about the Fair Trade Week in Belgium for the Belgian Technical Cooperation. Oxfam immediately saw the opportunity that was presented to them: a way to obtain hard to get quality photo and video material about their producer partners in the South. Because we didn’t have much experience in video editing yet, Oxfam’s first reaction was to ask us to make the shootings only, they would pay someone else to do the editing. It was a start.At this stage we decided to move to Tunisia and start shooting fair trade videos there. We had the chance to work with Beni Ghreb Hazoua and South Organic, both dates producers in Southern Tunisia. When discovering our work about these two Tunisian organizations, Oxfam changed its mind and asked us to take care of the editing of their future videos as well. We were very proud to hear that! It meant that Fair Trade Connection had gone a long way since its early days and that the quality of our work was increasing. Back from Tunisia we had a series of meetings with Oxfam to fine tune the details of our collaboration and we agreed on making fair trade videos about 7 of their partners: Pushpanjali and E.M.A. in India, Dhaka Handicrafts in Bangladesh, alura amara in Indonesia, Pueblos del Sur in Chile, MCCH in Ecuador and Bombolulu in Kenya. The videos will serve Oxfam’s marketing efforts and be uploaded to their website. With them, they want to do exactly what Fair Trade Connection has been created for: telling the story that is behind the product. For each producer organization Oxfam asked us to produce a series of 3 videos: an Introduction: telling about the socio-economic ... Read More »

Fair Trade and Social Media: Watch & Learn 01 [@FairtradeUK]

Fair Trade and Social Media: Watch & Learn 01 [@FairtradeUK]

The more producers’ organizations we meet on the road, the more we understand the importance of Social Media as a way to promote your fair trade business. Indeed, Social Media is a great way to engage with potential new customers, give more information about your social project and products, but it is also very useful to keep an eye on market trends and latest fashions. About half the fair trade organizations we visited in Asia were already active on Facebook, Twitter or YouTube, the other half seemed really enthusiastic about getting started. Fair Trade Connection is all about connecting fair trade producers with consumers so we quickly understood that in order to do so, we needed to train the non-initiated so that they too could leverage the potential of Social Media Marketing. The “Watch & Learn” series is a collection of Social Media best practices in the fair trade industry that we gathered and analyzed for you. This 1st post will be analyzing the videos of the amazing “Take a step for Fairtrade” campaign by the Fairtrade Foundation. The @FairtradeUK in the title of this post is their Twitter name, so go ahead and follow them if you want. Let’s jump to the heart of this campaign and start with the presentation video: 1/ The Campaign presentation Video What we liked: Strong Corporate Identity: the Fairtrade Foundation really does a good job being consistant with the look and feel of their messages. One should establish a corporate document stating which typography and fonts, colors and shades, logotypes and declinaison logos your company will be using to comunicate. And most importantly stick to it! Appropriate Music: the rythm of the video is given by the music. See how the text is synchronized with the music. Sync your visuals with the music to create greater impact on your viewers. Proper use of Sound Effects: the additional sound effects helps the viewer relate ... Read More »