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Tag Archives: fair trade video

Miss Saparot and the pineapple factory

Late afternoon on Thursday the 30th January in Udonthanee, I picked up the phone after it rang a few times “Hi, is that Khun Tukta from Fair trade connection?” the voice of the lady asked me with an hesitating and cheerful tone. “Yes, it’s me. How are you khun Kook?” I responded with her name as it showed on my mobile screen earlier. She continued “We would like to inform you that the Co-operative has agreed for Fair Trade Connection to come over and produce the video about us” a big smile appeared on my face and then we discussed about the job. After hanging up the phone with Khun Kook I hurried to report the good news to Ronny, we were both excited and started to organize our trip to Samroiyod already. Samroiyod sub-district is located in Prachuabkeerikhun province; it is one of the main pineapple growing areas in Thailand. 1/3 of the region (or 161,440 rais) is used to farm pineapples and 50% of the locals are farmers, hence the importance of pineapple farming for providing jobs and income to the local population. Pineapple is one of the main exporting goods for Thailand, each year they export approximately 2.5 million tons of fresh and processed pineapples. In the area of Samroiyod there are many processed pineapple factories, most of which export to Western countries such as the US, England, Holland, Switzerland, Germany, Spain, Italy and many more. But the only place that grows and produces fair trade canned pineapples is the farmers fair trade cooperative of Samroiyod (SRI) and Samroiyod Co,Ltd (the processing factory). The cooperative has been established 5 years ago and the factory has been certified fair trade for 6 or 7 years. We have been shooting for 4 days at the different locations: pineapple farms, cooperative office and the Samroiyod factory. They were very welcoming with us, providing a lot of useful information and trying ... Read More »

Sang Arun: Fair Trade Ceramic from Thailand

Sang Arun: Fair Trade Ceramic from Thailand

Thailand is a country we have been visiting three times already with Fair Trade Connection. We will forever feel attached to the « land of the smiles » because it is where our story began in 2010 with our very first shooting with Thai Tribal Crafts.  A great deal has happened since this first movie (like our editing skills!) and we are now back in Asia for a new series of video shootings with fair trade producers. Thailand is our first stop and we hope many organizations will accept to work with us.  After 3 weeks of contacting people and traveling up and down the country we heard from Sang Arun, a ceramic producer in Lampang, Northern Thailand. Miss Anong saw our email and decided to call us back.  She would like us to come and produce a video about her family business.  Lampang is a pleasant city where the Wang river flows and famous for it’s crispy pork skin ! Miss Anong came to pick us up at the bus station. From the first minute we felt very welcomed. We had a meeting in the afternoon during which she told us about the Sang Arun story. Founded by her father in 1964, the company is now run by Miss Anong and her brothers and sisters. It employs around 200 people, the vast majority of them are women. They produce ceramic table wares and home decoration items. Their factory is quite big and looks very clean. Joy, Anong’s niece, showed us around the property while explaining about the production process. We are quite amazed about the size of the company. Everywhere we look we see potteries, mugs, vases and plates waiting to be cooked in the ovens or to be painted by the lady artisans. Fair Trade is important for Sang Arun, it represents about 40% of their exports and helps them differentiate from the numerous ceramic factories in Lampang. The city is ... Read More »

Soluna: Argentina’s Premium Fair Trade Wine

Soluna: Argentina’s Premium Fair Trade Wine

Most of the time we work with handicraft producers. So we were particularly happy when Gabriela, the owner of Bodega Furlotti, accepted our offer to shoot a movie about the Soluna wines. We thought about contacting the people behind the Soluna wines because in 2010 we made a video about a contest organized in Belgium by Max Havelaar: the election of the best fair trade wine distributed in the country. The Soluna Malbec 2006 won the competition (best red) and since we were in Argentina we decided to pay them a visit. It only took us 33 hours of bus to get there but the Mendoza scenery was really worth it. The red, yellow and orange of the autumn leaves contrasted with the bright blue of the sky and the white of the snowy peaks of the Andes in the background. Beautiful. We quickly learned that in order to produce a fair trade wine, one needs to have fair trade certified grapes. So part of our job would consist of meeting the small vineyard owners and farmers who form the Viña de la Solidaridad cooperative. We also learned about the contratistas. The contratistas represent a unique and traditional labour relationship in Argentina. As they are not land owners, these workers, who are essential to the maintenance of vineyards, formed strong partnerships with vineyard owners. In addition to receiving base wages, contratistas are also entitled to a percentage of the vineyards revenues. In our 3 video series you’ll discover these contratistas (Omar, Rosa and Oscar) as well as small vineyard owners (Eduardo and Francisco) and of course the bodega that produces the Soluna. We hope that after viewing this series, you’ll understand the importance of the fair trade certification for these small producers and that you’ll see the Soluna wines with different eyes. Cheers! target=”_blank”>http://www.youtube.com/watch?v=yGYxZ72Bz6I target=”_blank”>http://www.youtube.com/watch?v=WhCR4inWoAk target=”_blank”>http://www.youtube.com/watch?v=Qdbghl9syDM Read More »

Equitable Marketing Association (E.M.A)

Equitable Marketing Association (E.M.A)

After working with Pushpanjali in Agra, we flew to Kolkata to meet the second fair trade organization: E.M.A. We thought we would arrive and work in the mega city of Kolkata, so we were prepared for some urban experience but rather than that we were driven to a lovely countryside compound 40 Km from the city center. E.M.A.’s staff welcomed us with a little ceremony, incense sticks were burnt, we received flowers and masala chai. E.M.A. really knows how to receive guests! The next day we had our first meeting with the staff and planned the shooting of our second fair trade video. What is particular about E.M.A. is that they have a production center were people come to work unlike Pushpanjali that buys products that artisans produce in their villages. Technically this was really convenient for us, no need to go to far away villages to get the footages and interviews. Enough talk, here is the second webisode of Fair Trade Connection about Equitable Marketing Association. target=”_blank”>http://www.youtube.com/watch?v=vxPjYmgOMyE target=”_blank”>http://www.youtube.com/watch?v=s8gxI_XXvx4 target=”_blank”>http://www.youtube.com/watch?v=YvrrbWcBMoM Read More »

Pushpanjali: Working with marginalized producers

Pushpanjali: Working with marginalized producers

Everything started when we told Oxfam Magasins du Monde about our project to go meet the fair trade producers and produce videos about them. That was around November of 2010. We just finished editing our first movie ever about the Fair Trade Week in Belgium for the Belgian Technical Cooperation. Oxfam immediately saw the opportunity that was presented to them: a way to obtain hard to get quality photo and video material about their producer partners in the South. Because we didn’t have much experience in video editing yet, Oxfam’s first reaction was to ask us to make the shootings only, they would pay someone else to do the editing. It was a start.At this stage we decided to move to Tunisia and start shooting fair trade videos there. We had the chance to work with Beni Ghreb Hazoua and South Organic, both dates producers in Southern Tunisia. When discovering our work about these two Tunisian organizations, Oxfam changed its mind and asked us to take care of the editing of their future videos as well. We were very proud to hear that! It meant that Fair Trade Connection had gone a long way since its early days and that the quality of our work was increasing. Back from Tunisia we had a series of meetings with Oxfam to fine tune the details of our collaboration and we agreed on making fair trade videos about 7 of their partners: Pushpanjali and E.M.A. in India, Dhaka Handicrafts in Bangladesh, alura amara in Indonesia, Pueblos del Sur in Chile, MCCH in Ecuador and Bombolulu in Kenya. The videos will serve Oxfam’s marketing efforts and be uploaded to their website. With them, they want to do exactly what Fair Trade Connection has been created for: telling the story that is behind the product. For each producer organization Oxfam asked us to produce a series of 3 videos: an Introduction: telling about the socio-economic ... Read More »

Fair Trade and Social Media: Watch & Learn 01 [@FairtradeUK]

Fair Trade and Social Media: Watch & Learn 01 [@FairtradeUK]

The more producers’ organizations we meet on the road, the more we understand the importance of Social Media as a way to promote your fair trade business. Indeed, Social Media is a great way to engage with potential new customers, give more information about your social project and products, but it is also very useful to keep an eye on market trends and latest fashions. About half the fair trade organizations we visited in Asia were already active on Facebook, Twitter or YouTube, the other half seemed really enthusiastic about getting started. Fair Trade Connection is all about connecting fair trade producers with consumers so we quickly understood that in order to do so, we needed to train the non-initiated so that they too could leverage the potential of Social Media Marketing. The “Watch & Learn” series is a collection of Social Media best practices in the fair trade industry that we gathered and analyzed for you. This 1st post will be analyzing the videos of the amazing “Take a step for Fairtrade” campaign by the Fairtrade Foundation. The @FairtradeUK in the title of this post is their Twitter name, so go ahead and follow them if you want. Let’s jump to the heart of this campaign and start with the presentation video: 1/ The Campaign presentation Video What we liked: Strong Corporate Identity: the Fairtrade Foundation really does a good job being consistant with the look and feel of their messages. One should establish a corporate document stating which typography and fonts, colors and shades, logotypes and declinaison logos your company will be using to comunicate. And most importantly stick to it! Appropriate Music: the rythm of the video is given by the music. See how the text is synchronized with the music. Sync your visuals with the music to create greater impact on your viewers. Proper use of Sound Effects: the additional sound effects helps the viewer relate ... Read More »

Inside ThaiCraft’s Communication department

Inside ThaiCraft’s Communication department

During one of our recent trips to Thailand we stopped by Bangkok and attended one of the well known ThaiCraft Fair Trade Fairs. These fairs are organized on a regular basis in the Sukhumvit area, a very dynamic commercial center in the Thai capital. There we met Peng and Mynt, two very professional young ladies in charge of ThaiCraft communication department. We ceased this opportunity to ask them a few question about their social media marketing. Ronny (FTC): What kind of content do you post on Facebook and Twitter? Mynt (ThaiCraft): Mostly it is about our activities and pictures from the fairs, to attract more people to the fairs. But we also use these new medias to spread the news about punctual actions or events. Like during the floods in 2011. We wanted to support our artisan members who were affected by the floods so we spread the news on Facebook and were able to provide them with food and blankets during these difficult times. Some areas were severely affected, to the point that the handicraft production had to stop which means that many people were left without an income. We decided to undertake these actions to support them. Ronny (FTC): Does ThaiCraft also have a blog? Peng (ThaiCraft): No, only our website. But we should have one. It’s in our future plans. We would like to either create a blog or develop our website to tell more about the artisans’ stories, we are working on it. Ronny (FTC): How would you like to tell the stories of your producers? Peng (ThaiCraft): We would like our product tags to tell the story. Maybe with a QR code system that the customers could scan at the fairs and directly get the information on the people who made the products. Ronny (FTC): So the QR code would link to a web page or a video? Peng (ThaiCraft): Yes maybe a web page, ... Read More »

Dhaka Handicrafts: working for the artisans

Dhaka Handicrafts: working for the artisans

With around 165.000.000 people, Bangladesh is the 7th most populated country of the world though we barely hear about it in the news. A large percentage (30%) of the population lives with less than 1US$ a day and child labour is widely spread in Bangladesh as a consequence of poverty. So here more than elsewhere, Fair Trade has an important role to play in order to provide better living conditions. During our visit to Dhaka, we met and worked with Dhaka Handicrafts, a fair trade organization that mainly produces basketery items. They focus on helping women in rural areas by providing them work so that they can become an “earning source” in the family which means more respect and freedom of expression. Discover the great work that they are doing with this presentation video by Fair Trade Connection.   Read More »

Around the world to meet fairtrade producers

Around the world to meet fairtrade producers

Did you ever wonder what good it makes to buy fairtrade products? Where does the money go anyway? How does it help poor farmers and artisans? We decided to go find out. Not that we doubt that fairtrade helps marginalized producers lift themselves out of poverty, that we have already seen, but to share a bit of their lives with you. We want to take you on a journey, introduce you to the farmer who grew the mango you are eating or maybe the lady who picked up the coton your T-shirt is made of. They live in India, Madagascar or maybe Costa Rica, their name is Ranvir, Ana or Salah. They have dreams, worries and questions just like us. Their lives is somehow connected to ours … through the products they make. Starting in October, my wife and I are going to travel around the world to meet these fairtrade producers. And the good news is … you are coming with us! We will be making tons of videos about the cooperatives we visit. You will visit their fields and production units, hear what the workers have to say and how fairtrade affects their lives. So far we know that India, Bangladesh, Thailand, Indonesia, Ecuador, Chile, Argentina, Kenya and Madagascar are part of the plan, but who knows what tommorow might bring? So if you want to travel along with us, don’t wait any longer. Get your ticket now by subscribing to our YouTube channel. For those of you who love photos, you can also receive our best shots via our Twitter account. Only Fair Trade Connection will bring you that close to the reality of the producers! Read More »

South Organic

South Organic

South Organic also known as Gebana Maghreb is a partnership between Tunisian farmer cooperatives, a Tunisian company that conditions, packs and exports the organic and fair trade dates and a Swiss fair trade retailer: Gebana. They are Bio Swiss, FLO and ISO 22000 certified. South organic has two plants in the Kebili region. They work with various groups of farmers organized in cooperatives. Approximately 250 families benefit from their activities. Discover their stories with this serie of 4 videos. (the videos are in French as it is the second language spoken in Tunisia) 1/ The big picture: South Organic’s CEO talks about life in the region 3/ Meet the producers: Oasis of Barouthia If you liked these videos don’t forget to subscribe to my YouTube channel for more! Read More »