Ronny Hermosa THE Fair Trade Video Guy
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Tag Archives: Ronny Hermosa

5 Most Common Marketing Mistakes and How to Fix them [SLIDES]

We were invited to speak at the Asia Fair Trade Summit 2016 in Bangkok in front of all the Asian members of WFTO. Our presentation was part of the brand value panel and we wanted it to be very hands on for companies to have something concrete to go home with. Ronny’s presentation was a collection of real life examples of things that the fair trade producing organizations were doing wrong with their marketing. After briefly presenting the 5 common marketing mistakes, Ronny spent most of his presentation giving tips on how to fix them. These 5 mistakes were: You don’t have an official Visual Identity Your Visuals are not Strengthening your Brand You don’t have a Social Media Plan Your Website is Outdated You don’t Leverage Storytelling If you wish to learn more about each of these topics, you can download a bibliography containing all the articles Ronny used to create his presentation. Here are all of Ronny’s slides (click one to open in a gallery):

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Around the world to meet fairtrade producers

Did you ever wonder what good it makes to buy fairtrade products? Where does the money go anyway? How does it help poor farmers and artisans? We decided to go find out. Not that we doubt that fairtrade helps marginalized producers lift themselves out of poverty, that we have already seen, but to share a bit of their lives with you. We want to take you on a journey, introduce you to the farmer who grew the mango you are eating or maybe the lady who picked up the coton your T-shirt is made of. They live in India, Madagascar or maybe Costa Rica, their name is Ranvir, Ana or Salah. They have dreams, worries and questions just like us. Their lives is somehow connected to ours … through the products they make. Starting in October, my wife and I are going to travel around the world to meet these fairtrade producers. And the good news is … you are coming with us! We will be making tons of videos about the cooperatives we visit. You will visit their fields and production units, hear what the workers have to say and how fairtrade affects their lives. So far we know that India, Bangladesh, Thailand, Indonesia, Ecuador, Chile, Argentina, Kenya and Madagascar are part of the plan, but who knows what tommorow might bring? So if you want to travel along with us, don’t wait any longer. Get your ticket now by subscribing to our YouTube channel. For those of you who love photos, you can also receive our best shots via our Twitter account. Only Fair Trade Connection will bring you that close to the reality of the producers!

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