Thursday , 18 December 2014
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Tag Archives: Ronny Hermosa

CORR the Jute Works Video Presentation [Bangladesh]

CORR the Jute Works Video Presentation [Bangladesh]

We invite you to discover the video series we have produced for our friends from Oxfam Magasins du Monde about CORR the Jute Works in Bangladesh. We have been shooting these stories in April and May 2014. Unfortunately we haven’t had time to translate all the subtitles into other languages so far (sorry! lot’s of work on the road). Enjoy! 1/ Introduction 2/ Testimonies 3/ Impacts Read More »

ALLPA reinventing Peruvian handicrafts

ALLPA reinventing Peruvian handicrafts

Photos by Ronny Hermosa ©FairTradeConnection You can purchase these photos by contacting us: ronny@fairtradeconnection.org Read More »

What to post on your Facebook Page?

What to post on your Facebook Page?

I’m often asked this question during our Social Media Marketing workshops, so with this post I’ve decided to share some of the visual content that has been posted on FTC’s Facebook page. This is of course not exhaustive, it is just our modest attempt to look good and publish regular content featuring the fair trade people we met on the road. There is no limit to what you can create and post on social media, be bold, be creative, be YOU! Read More »

GIE Targanine producing the Moroccan Gold

GIE Targanine producing the Moroccan Gold

Photos by Ronny Hermosa ©FairTradeConnection You can purchase these photos by contacting us: ronny@fairtradeconnection.org Read More »

Your website hurt my eyes: 5 free and easy tools to help with visual design

Your website hurt my eyes: 5 free and easy tools to help with visual design

Let’s not beat around the bush, most of the fair trade producers’ organizations I visit have a problem with their website. I’m not saying that it’s not interesting, or that it doesn’t contain the necessary information… I’m just saying it’s plain ugly! And most of them agree with me. So I started to ask myself why these fair trade businesses (that develop and export good looking products on the other hand) struggle so much with web design and visual communication in general? Early in my analysis I noticed a clear difference between “Northern” (retailers, fair trade federations and NGO’s) and “Southern” organizations in terms of design. Much more importance is given to visual communication in the North and as a result their website but also business cards, Facebook pages and print materials seems to be more “professional”. Southern organizations also seem to invest less time and resources in marketing and visual design, it is simply not a priority for them. One of Fair Trade Connection’s mission is to help fair trade producers gain more visibility. We of course do that through our core business of producing videos but since we encountered so many organizations that were struggling with their brand image and visual communication, we’ve developed social media and visual design trainings that we propose along the way. These 5 free tools have been borrowed from our training on visual design. 1/ ColorLovers From all the tools, this one is my favorite. ColorLovers is a website that focuses on colors…as you might have guessed already. Their main feature is their palette library. A palette is a selection of colors that match well together. Usually palettes display from 3 to 5 different colors. The awesome thing about this website is that it gives you the HEX and RGB references so that you can reproduce the exact color you are seeing in photoshop or similar softwares. Just copy the HEX number of ... Read More »

CORR the Juste Works: Pioneers of Fair Trade in Bangladesh

CORR the Juste Works: Pioneers of Fair Trade in Bangladesh

We recently traveled to Bangladesh where we had a very interesting shooting with CORR the Jute Works. We were there on a mission for Oxfam Magasins du Monde and our objective was to produce a series of 3 short videos that explains the vision and impacts of CJW on the local communities. We had the chance to visit several artisan groups in Dhaka and also in Kartikpur village. Our experience got really interesting when we learned that we’d stay with a family of clay artisans in the village for a few days. We have to say that we found the work of CJW very professional and organized. The organization provides jobs to roughly 4.000 artisans throughout 24 districts of Bangladesh, 92% are women. As a pioneer of fair trade, CJW works with most of the well known retailers in a total of 50 countries. On top of that, CJW recently started a business relationship with big commercial buyer H&M. It is not so common for fair trade organizations to deal with top international players like H&M, so we were very interested in collecting some feedback about that experience. Milton Suranjit Ratna, development manager of CJW, kindly accepted our interview and gave us some insight of what it is to do business with a big multinational company. His interview will soon be published on this website. In the meantime, here is a 3 minute video we produced for CJW, to thank them for their hospitality and good work. Don’t hesitate to leave a comment below!   Read More »

TARA Projects: a holistic approach of fair trade

TARA Projects: a holistic approach of fair trade

Photos by Ronny Hermosa ©FairTradeConnection You can purchase these photos by contacting us: ronny@fairtradeconnection.org Read More »

Fighting against child labour [TARA's education center]

Fighting against child labour [TARA's education center]

Post by Fair Trade Connection. Read More »

CORR the Jute Works & trade justice in Bangladesh

CORR the Jute Works & trade justice in Bangladesh

Photos by Wanwisa Taesuwan & Ronny Hermosa ©FairTradeConnection You can purchase these photos by contacting us: ronny@fairtradeconnection.org Read More »

Pekerti and the woodcarvers or How a plastic bag can save your life

Pekerti and the woodcarvers or How a plastic bag can save your life

Fair Trade Connection’s team as never been as complete as of today. Indeed, Sandy, our graphic designer has decided to join us for a month in Indonesia. Sandy hasn’t had much time to rest or to accommodate to the 7 hour jet lag with Belgium, that he was already sent to his first assignment. Our team is leaving Bali for the island of Java where we will do a video Shooting for Oxfam Magasins du Monde. Our mission there is to produce a short video about one of the artisan groups of Pekerti, a famous Indonesian fair trade producer. Miss Yolita, the PR manager of Pekerti will accompany us during the shooting. We flew from Denpasar to Bandung and then took a taxi to reach our final destination of Sumedang. Our first challenge was to find a hotel in a city where no tourist ever come! To add to the fun, it started raining. Now you might know rain, but maybe you don’t know what crazy tropical Indonesian rain shower is. This kind of rain leaves you no choice, after 1 minute you are soaking wet. In Indonesia we always walk around with a plastic bag in our pocket just in case it starts raining. So this day, we pulled our plastics bags out, shoved our mobile phones, money and anything that might get damaged by the water inside them, and started to walk towards one of the only hotels of the city. It was overpriced and horrible but hey, it had a roof to protect us from the rain. The next day we met Heru, the owner of the fair trade workshop we came here to film. Heru’s business is a family business, started by his father in the 1980′s. Heru took over after learning everything he knows from his father. His little workshop produces wooden handicrafts and offers a job to 12 artisans. They mostly sell their production ... Read More »