Thursday , 26 February 2015
Home / Tag Archives: social media and fair trade

Tag Archives: social media and fair trade

Get 20 free HD photos of Fair Trade artisans

Get 20 free HD photos of Fair Trade artisans

We are feeling generous today and would like to offer you a unique opportunity to get some of our fair trade photos for free! It’s been 3 years now that we are travelling the world to meet fair trade producers and gather their stories. Our photos have been used by several fair trade retailers and campaigners to illustrate the work that they are doing with the producers and to promote their products. It’s no secret that images are super important today to catch your audience’s attention and get them to click on your content. By giving these photos away we would like to contribute to the global fair trade movement by helping organizations, big and small, tell their stories with great visuals. If you like what you see we invite you to browse through our video and photo library. To receive the photos send us an e-mail at ronny@fairtradeconnection.org and we will send you a download link. Enjoy! Read More »

Handwoven with love by the ladies of Sur Andino

Handwoven with love by the ladies of Sur Andino

Photos by Ronny Hermosa ©FairTradeConnection You can purchase these photos by contacting us: ronny@fairtradeconnection.org Read More »

Meet the Peruvian Alpaca Weavers

Meet the Peruvian Alpaca Weavers

Photos by Ronny Hermosa ©FairTradeConnection You can purchase these photos by contacting us: ronny@fairtradeconnection.org Read More »

Social Media Training

Social Media Training

Get started with Social Media Social Media has taken the world by storm and become an integrated part of the way we communicate in both our personal lives and in business. Social media is a low cost, effective way to increase the global reach and success of your company. Unfortunately, after working with a myriad of fair trade companies, it’s clear that social media and visual communications are not meeting the global standard in the fair trade sector. Together, we can transform this by taking your social media to a professional level that creates impact and gets people talking. Our Experience We’re active and experienced in the field of social media and communications. Our social media mix includes a blog, YouTube, Facebook, Flickr and Twitter. Our goals are to reach out to more people with our fair trade stories, drive more traffic to our website and generate more business opportunities across the globe. This 4-year-experience has been very interesting and today we would like to share what we have learned with you. Training Organizations around the world We’ve been busy facilitating social media marketing workshops for different fair trade organizations and NGO’s, achieving encouraging results in more than 10 countries. During these trainings, we help you develop a social media strategy and use Facebook, YouTube, Twitter and the newest platforms to promote your organization. You can listen to some of our customers testimonials here.  Publishing the Fair Trade & Social Media Report In 2013 we conducted a research on the use of social media by 42 fair trade companies. You can freely download our published report here which also includes some insider tips to improve your social media strategy. Based on our mistakes with social media and on what we’ve learned from the fair trade industry, we’ve designed our services to best cater to YOUR needs. We offer three workshops  and some private consulting to boost your social media strategy. One Day Bootcamp This intensive one day training will whip your company’s social media presence into ... Read More »

What to post on your Facebook Page?

What to post on your Facebook Page?

I’m often asked this question during our Social Media Marketing workshops, so with this post I’ve decided to share some of the visual content that has been posted on FTC’s Facebook page. This is of course not exhaustive, it is just our modest attempt to look good and publish regular content featuring the fair trade people we met on the road. There is no limit to what you can create and post on social media, be bold, be creative, be YOU! Read More »

Taking Fair Trade Connection back to school

Taking Fair Trade Connection back to school

This month has been a return to my roots. Not only did I return to my motherland, Belgium, but on 9 October 2014 I also returned to my former high school! No, not to re-sit exams, but to give a talk about Fair Trade Connection to a group of students sitting in the very chairs where I once sat. Why did I go back? Well, this year we once again received financial support from Belgium Technical Coorporation (BTC) to organise an event during Fair Trade Week. We chose to use the funds to set up an education day at Virton high school. We split the event into two parts: the first part began in the morning at 9.30am. More than 50 fourth-year students crammed into the one classroom ready for us to get going with our two-hour session. I introduced myself and my background, which naturally evolved into a general discussion on fair trade. I was impressed at how informed the students were! Things then started to get heated as a debate organized by the teacher took place. The mood was ‘How fair is fair trade?’, and the fourth graders touched on some very interesting points. To tell our story of FTC to the students, I thought it was only logical to show what we do best —video! Once the beamer was set up, it was time for lights, camera and action. First up was the clip ‘We can make your products speak’, followed by an educative video about fairtrade made for Oxfam Magasins du Monde. At 7pm, once the tables were laid with nibbles and the drinks were poured (thanks to Virton’s Oxfam Shop), the public started to roll in for the second part of the event. I didn’t expect so many people to show up! Excited by the 60 or so guests, I kicked things off with a presentation on what FTC has achieved in 2014. The crowd was ... Read More »

Surviving in a Delhi Slum [TARA Projects Micro Credit program]

Surviving in a Delhi Slum [TARA Projects Micro Credit program]

Post by Fair Trade Connection. Read More »

Social Media and Fair Trade Industry Report

Social Media and Fair Trade Industry Report

We have surveyed 42 fair trade companies from 3 continents with the goal of understanding how they are using social media to grow and promote their businesses. Here is what you will discover in the full report (available in our shop): Top 10 objectives companies are trying to achieve with social media This section reveals all the major advantages marketers are achieving with their social media efforts. We have established a ranking according to their importance to the companies. Top 5 social media platforms used by fair trade companies Discover which tools marketers are using, for how long they have been using them and if Northern and Southern companies use the same mix of platforms. The different strategies developed by the companies After verifying how many companies actually had a social media strategy, we analyzed into more details where these companies focused their strategic efforts. The time commitment We examined the weekly hours marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started or those seeking support staff. How much money fair trade companies invest in Social Media Find out what percentage of their marketing budget companies are investing in Social Media. Is this number consistent with the amount of importance companies give to social media? The major problems marketers are facing We made a list of the major problems encountered on social networks ranked by importance. This will help you realize where additional resources could be invested in order to better perform on social platforms. Use our conclusions and recommendations to improve your social media strategy or discover how other fair traders are dealing with social media  throughout 17 graphs and detailed statistics.   Read More »

Samroiyod Fair Trade Pineapple Growers, Thailand

Samroiyod Fair Trade Pineapple Growers, Thailand

Photos by Wanwisa Taesuwan & Ronny Hermosa ©FairTradeConnection You can purchase these photos by contacting us: ronny@fairtradeconnection.org Read More »

Sang Arun, Fair Trade Ceramics from Northern Thailand

Sang Arun, Fair Trade Ceramics from Northern Thailand

Photos by Wanwisa Taesuwan & Ronny Hermosa ©FairTradeConnection You can purchase these photos by contacting us: ronny@fairtradeconnection.org Read More »