Friday , 31 October 2014
Home / Tag Archives: social media and fair trade

Tag Archives: social media and fair trade

Taking Fair Trade Connection back to school

Taking Fair Trade Connection back to school

This month has been a return to my roots. Not only did I return to my motherland, Belgium, but on 9 October 2014 I also returned to my former high school! No, not to re-sit exams, but to give a talk about Fair Trade Connection to a group of students sitting in the very chairs where I once sat. Why did I go back? Well, this year we once again received financial support from Belgium Technical Coorporation (BTC) to organise an event during Fair Trade Week. We chose to use the funds to set up an education day at Virton high school. We split the event into two parts: the first part began in the morning at 9.30am. More than 50 fourth-year students crammed into the one classroom ready for us to get going with our two-hour session. I introduced myself and my background, which naturally evolved into a general discussion on fair trade. I was impressed at how informed the students were! Things then started to get heated as a debate organized by the teacher took place. The mood was ‘How fair is fair trade?’, and the fourth graders touched on some very interesting points. To tell our story of FTC to the students, I thought it was only logical to show what we do best —video! Once the beamer was set up, it was time for lights, camera and action. First up was the clip ‘We can make your products speak’, followed by an educative video about fairtrade made for Oxfam Magasins du Monde. At 7pm, once the tables were laid with nibbles and the drinks were poured (thanks to Virton’s Oxfam Shop), the public started to roll in for the second part of the event. I didn’t expect so many people to show up! Excited by the 60 or so guests, I kicked things off with a presentation on what FTC has achieved in 2014. The crowd was ... Read More »

Surviving in a Delhi Slum [TARA Projects Micro Credit program]

Surviving in a Delhi Slum [TARA Projects Micro Credit program]

Post by Fair Trade Connection. Read More »

Social Media and Fair Trade Industry Report

Social Media and Fair Trade Industry Report

We have surveyed 42 fair trade companies from 3 continents with the goal of understanding how they are using social media to grow and promote their businesses. Here is what you will discover in the full report (available in our shop): Top 10 objectives companies are trying to achieve with social media This section reveals all the major advantages marketers are achieving with their social media efforts. We have established a ranking according to their importance to the companies. Top 5 social media platforms used by fair trade companies Discover which tools marketers are using, for how long they have been using them and if Northern and Southern companies use the same mix of platforms. The different strategies developed by the companies After verifying how many companies actually had a social media strategy, we analyzed into more details where these companies focused their strategic efforts. The time commitment We examined the weekly hours marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started or those seeking support staff. How much money fair trade companies invest in Social Media Find out what percentage of their marketing budget companies are investing in Social Media. Is this number consistent with the amount of importance companies give to social media? The major problems marketers are facing We made a list of the major problems encountered on social networks ranked by importance. This will help you realize where additional resources could be invested in order to better perform on social platforms. Use our conclusions and recommendations to improve your social media strategy or discover how other fair traders are dealing with social media  throughout 17 graphs and detailed statistics.   Read More »

Samroiyod Fair Trade Pineapple Growers, Thailand

Samroiyod Fair Trade Pineapple Growers, Thailand

Photos by Wanwisa Taesuwan & Ronny Hermosa ©FairTradeConnection You can purchase these photos by contacting us: ronny@fairtradeconnection.org Read More »

Sang Arun, Fair Trade Ceramics from Northern Thailand

Sang Arun, Fair Trade Ceramics from Northern Thailand

Photos by Wanwisa Taesuwan & Ronny Hermosa ©FairTradeConnection You can purchase these photos by contacting us: ronny@fairtradeconnection.org Read More »

Sang Arun: Fair Trade Ceramic from Thailand

Sang Arun: Fair Trade Ceramic from Thailand

Thailand is a country we have been visiting three times already with Fair Trade Connection. We will forever feel attached to the « land of the smiles » because it is where our story began in 2010 with our very first shooting with Thai Tribal Crafts.  A great deal has happened since this first movie (like our editing skills!) and we are now back in Asia for a new series of video shootings with fair trade producers. Thailand is our first stop and we hope many organizations will accept to work with us.  After 3 weeks of contacting people and traveling up and down the country we heard from Sang Arun, a ceramic producer in Lampang, Northern Thailand. Miss Anong saw our email and decided to call us back.  She would like us to come and produce a video about her family business.  Lampang is a pleasant city where the Wang river flows and famous for it’s crispy pork skin ! Miss Anong came to pick us up at the bus station. From the first minute we felt very welcomed. We had a meeting in the afternoon during which she told us about the Sang Arun story. Founded by her father in 1964, the company is now run by Miss Anong and her brothers and sisters. It employs around 200 people, the vast majority of them are women. They produce ceramic table wares and home decoration items. Their factory is quite big and looks very clean. Joy, Anong’s niece, showed us around the property while explaining about the production process. We are quite amazed about the size of the company. Everywhere we look we see potteries, mugs, vases and plates waiting to be cooked in the ovens or to be painted by the lady artisans. Fair Trade is important for Sang Arun, it represents about 40% of their exports and helps them differentiate from the numerous ceramic factories in Lampang. The city is ... Read More »

The Revolution Fair Trade Needs

The Revolution Fair Trade Needs

We have always believed in the benefits of fair trade for marginalized producers and were strong supporters of the movement even before starting Fair Trade Connection. Being on the road for so long and meeting so many of them has just confirmed our initial feeling that fair trade contributes to lifting small producers out of poverty and gives them more control over their lives. We have been to the villages, talked to the artisans, shared meals with their families, visited their houses and spent hundreds of hours getting to know them. What comes out is a huge collection of testimonies all pointing out to the same reality: fair trade products are made with love and the income that they generate do create better lives. Our job now is to tell you these stories, so that just like us, you can realize that fair trade does make a difference. Fair Trade and Social Media Most Western fair trade organizations (retailers and labeling organizations) have already adopted Social Media and use them as part of their marketing efforts to different extents. Social Media is now the name of the game, even for fair trade. Organizations share all kinds of content on different Social Media platforms. Many of them provide information about the products they sell, raise awareness through advocacy campaigns, communicate about events that they organize and so on. We believe that the positive growth of fair trade sales (12% increase since 2010 according to Fairtrade International) could be, at least partially, explained by the ever growing use of social media to promote the movement. We see in social media the perfect tool for further connecting producers and consumers. One tool in particular caught our attention… QR Codes If you’ve been in a public space in the last year or two, you’ve probably seen a QR (Quick Response) code —a small, square two-dimensional barcode that looks a bit like a miniature chess ... Read More »

Fair Trade and Social Media: Watch & Learn 01 [@FairtradeUK]

Fair Trade and Social Media: Watch & Learn 01 [@FairtradeUK]

The more producers’ organizations we meet on the road, the more we understand the importance of Social Media as a way to promote your fair trade business. Indeed, Social Media is a great way to engage with potential new customers, give more information about your social project and products, but it is also very useful to keep an eye on market trends and latest fashions. About half the fair trade organizations we visited in Asia were already active on Facebook, Twitter or YouTube, the other half seemed really enthusiastic about getting started. Fair Trade Connection is all about connecting fair trade producers with consumers so we quickly understood that in order to do so, we needed to train the non-initiated so that they too could leverage the potential of Social Media Marketing. The “Watch & Learn” series is a collection of Social Media best practices in the fair trade industry that we gathered and analyzed for you. This 1st post will be analyzing the videos of the amazing “Take a step for Fairtrade” campaign by the Fairtrade Foundation. The @FairtradeUK in the title of this post is their Twitter name, so go ahead and follow them if you want. Let’s jump to the heart of this campaign and start with the presentation video: 1/ The Campaign presentation Video What we liked: Strong Corporate Identity: the Fairtrade Foundation really does a good job being consistant with the look and feel of their messages. One should establish a corporate document stating which typography and fonts, colors and shades, logotypes and declinaison logos your company will be using to comunicate. And most importantly stick to it! Appropriate Music: the rythm of the video is given by the music. See how the text is synchronized with the music. Sync your visuals with the music to create greater impact on your viewers. Proper use of Sound Effects: the additional sound effects helps the viewer relate ... Read More »

Inside ThaiCraft’s Communication department

Inside ThaiCraft’s Communication department

During one of our recent trips to Thailand we stopped by Bangkok and attended one of the well known ThaiCraft Fair Trade Fairs. These fairs are organized on a regular basis in the Sukhumvit area, a very dynamic commercial center in the Thai capital. There we met Peng and Mynt, two very professional young ladies in charge of ThaiCraft communication department. We ceased this opportunity to ask them a few question about their social media marketing. Ronny (FTC): What kind of content do you post on Facebook and Twitter? Mynt (ThaiCraft): Mostly it is about our activities and pictures from the fairs, to attract more people to the fairs. But we also use these new medias to spread the news about punctual actions or events. Like during the floods in 2011. We wanted to support our artisan members who were affected by the floods so we spread the news on Facebook and were able to provide them with food and blankets during these difficult times. Some areas were severely affected, to the point that the handicraft production had to stop which means that many people were left without an income. We decided to undertake these actions to support them. Ronny (FTC): Does ThaiCraft also have a blog? Peng (ThaiCraft): No, only our website. But we should have one. It’s in our future plans. We would like to either create a blog or develop our website to tell more about the artisans’ stories, we are working on it. Ronny (FTC): How would you like to tell the stories of your producers? Peng (ThaiCraft): We would like our product tags to tell the story. Maybe with a QR code system that the customers could scan at the fairs and directly get the information on the people who made the products. Ronny (FTC): So the QR code would link to a web page or a video? Peng (ThaiCraft): Yes maybe a web page, ... Read More »

Dhaka Handicrafts: working for the artisans

Dhaka Handicrafts: working for the artisans

With around 165.000.000 people, Bangladesh is the 7th most populated country of the world though we barely hear about it in the news. A large percentage (30%) of the population lives with less than 1US$ a day and child labour is widely spread in Bangladesh as a consequence of poverty. So here more than elsewhere, Fair Trade has an important role to play in order to provide better living conditions. During our visit to Dhaka, we met and worked with Dhaka Handicrafts, a fair trade organization that mainly produces basketery items. They focus on helping women in rural areas by providing them work so that they can become an “earning source” in the family which means more respect and freedom of expression. Discover the great work that they are doing with this presentation video by Fair Trade Connection.   Read More »