Wednesday , 26 November 2014
Home / Tag Archives: social media fair trade

Tag Archives: social media fair trade

Your website hurt my eyes: 5 free and easy tools to help with visual design

Your website hurt my eyes: 5 free and easy tools to help with visual design

Let’s not beat around the bush, most of the fair trade producers’ organizations I visit have a problem with their website. I’m not saying that it’s not interesting, or that it doesn’t contain the necessary information… I’m just saying it’s plain ugly! And most of them agree with me. So I started to ask myself why these fair trade businesses (that develop and export good looking products on the other hand) struggle so much with web design and visual communication in general? Early in my analysis I noticed a clear difference between “Northern” (retailers, fair trade federations and NGO’s) and “Southern” organizations in terms of design. Much more importance is given to visual communication in the North and as a result their website but also business cards, Facebook pages and print materials seems to be more “professional”. Southern organizations also seem to invest less time and resources in marketing and visual design, it is simply not a priority for them. One of Fair Trade Connection’s mission is to help fair trade producers gain more visibility. We of course do that through our core business of producing videos but since we encountered so many organizations that were struggling with their brand image and visual communication, we’ve developed social media and visual design trainings that we propose along the way. These 5 free tools have been borrowed from our training on visual design. 1/ ColorLovers From all the tools, this one is my favorite. ColorLovers is a website that focuses on colors…as you might have guessed already. Their main feature is their palette library. A palette is a selection of colors that match well together. Usually palettes display from 3 to 5 different colors. The awesome thing about this website is that it gives you the HEX and RGB references so that you can reproduce the exact color you are seeing in photoshop or similar softwares. Just copy the HEX number of ... Read More »

Manage your online reputation

Manage your online reputation

How can people find out about your business? How do potential clients know you even exists? How will these potential new clients find you? There’s a good chance the first thing they’ll do is google the name of your business. And then what? This post will teach you 5 easy steps to build  and effectively manage your online reputation. After all, reputation is everything. When it comes to marketing, your reputation can either be your best friends or your worst enemy. 1/ Create relevant and valuable content Use the media you prefer, it could be your website, your blog, Twitter, Facebook, Youtube or LinkedIn. Every piece of content including properly tagged photos and videos will appear in search engines. Don’t be a product pusher, think about your target audience. They don’t want to be hammered with disguised advertisement, they want to find interesting content about their centers of interests. If your target is a group of European fair trade distributors, try to create material that they could use if they decided to start a partnership with your business. It could be some beautifull pictures of workers doing handicrafts, or a blog about the everyday’s life of the artisans who work with you. Be creative and think about the interests/passions/needs of your target community as opposed to your own. 2/ Create a Google alert about yourself and join the conversation Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. To get started go to Google alert, and enter your search terms. I strongly recommand you set up a Google alert for your business, your name, or your competitors. You can even create an alert for any key phrases such as “looking for a fair trade coffee producer” or “fair trade wooden toys”. Creating an alert to monitor your e-reputation is one thing, responding to polish it is the ... Read More »