Friday , 22 May 2015
Home / Tag Archives: Social media marketing fair trade

Tag Archives: Social media marketing fair trade

Social Media Training

Social Media Training

Get started with Social Media Social Media has taken the world by storm and become an integrated part of the way we communicate in both our personal lives and in business. Social media is a low cost, effective way to increase the global reach and success of your company. Unfortunately, after working with a myriad of fair trade companies, it’s clear that social media and visual communications are not meeting the global standard in the fair trade sector. Together, we can transform this by taking your social media to a professional level that creates impact and gets people talking. Our Experience We’re active and experienced in the field of social media and communications. Our social media mix includes a blog, YouTube, Facebook, Flickr and Twitter. Our goals are to reach out to more people with our fair trade stories, drive more traffic to our website and generate more business opportunities across the globe. This 4-year-experience has been very interesting and today we would like to share what we have learned with you. Training Organizations around the world We’ve been busy facilitating social media marketing workshops for different fair trade organizations and NGO’s, achieving encouraging results in more than 10 countries. During these trainings, we help you develop a social media strategy and use Facebook, YouTube, Twitter and the newest platforms to promote your organization. You can listen to some of our customers testimonials here.  Publishing the Fair Trade & Social Media Report In 2013 we conducted a research on the use of social media by 42 fair trade companies. You can freely download our published report here which also includes some insider tips to improve your social media strategy. Based on our mistakes with social media and on what we’ve learned from the fair trade industry, we’ve designed our services to best cater to YOUR needs. We offer three workshops  and some private consulting to boost your social media strategy. One Day Bootcamp This intensive one day training will whip your company’s social media presence into ... Read More »

Fair Trade and Social Media: Watch & Learn 01 [@FairtradeUK]

Fair Trade and Social Media: Watch & Learn 01 [@FairtradeUK]

The more producers’ organizations we meet on the road, the more we understand the importance of Social Media as a way to promote your fair trade business. Indeed, Social Media is a great way to engage with potential new customers, give more information about your social project and products, but it is also very useful to keep an eye on market trends and latest fashions. About half the fair trade organizations we visited in Asia were already active on Facebook, Twitter or YouTube, the other half seemed really enthusiastic about getting started. Fair Trade Connection is all about connecting fair trade producers with consumers so we quickly understood that in order to do so, we needed to train the non-initiated so that they too could leverage the potential of Social Media Marketing. The “Watch & Learn” series is a collection of Social Media best practices in the fair trade industry that we gathered and analyzed for you. This 1st post will be analyzing the videos of the amazing “Take a step for Fairtrade” campaign by the Fairtrade Foundation. The @FairtradeUK in the title of this post is their Twitter name, so go ahead and follow them if you want. Let’s jump to the heart of this campaign and start with the presentation video: 1/ The Campaign presentation Video What we liked: Strong Corporate Identity: the Fairtrade Foundation really does a good job being consistant with the look and feel of their messages. One should establish a corporate document stating which typography and fonts, colors and shades, logotypes and declinaison logos your company will be using to comunicate. And most importantly stick to it! Appropriate Music: the rythm of the video is given by the music. See how the text is synchronized with the music. Sync your visuals with the music to create greater impact on your viewers. Proper use of Sound Effects: the additional sound effects helps the viewer relate ... Read More »

Inside ThaiCraft’s Communication department

Inside ThaiCraft’s Communication department

During one of our recent trips to Thailand we stopped by Bangkok and attended one of the well known ThaiCraft Fair Trade Fairs. These fairs are organized on a regular basis in the Sukhumvit area, a very dynamic commercial center in the Thai capital. There we met Peng and Mynt, two very professional young ladies in charge of ThaiCraft communication department. We ceased this opportunity to ask them a few question about their social media marketing. Ronny (FTC): What kind of content do you post on Facebook and Twitter? Mynt (ThaiCraft): Mostly it is about our activities and pictures from the fairs, to attract more people to the fairs. But we also use these new medias to spread the news about punctual actions or events. Like during the floods in 2011. We wanted to support our artisan members who were affected by the floods so we spread the news on Facebook and were able to provide them with food and blankets during these difficult times. Some areas were severely affected, to the point that the handicraft production had to stop which means that many people were left without an income. We decided to undertake these actions to support them. Ronny (FTC): Does ThaiCraft also have a blog? Peng (ThaiCraft): No, only our website. But we should have one. It’s in our future plans. We would like to either create a blog or develop our website to tell more about the artisans’ stories, we are working on it. Ronny (FTC): How would you like to tell the stories of your producers? Peng (ThaiCraft): We would like our product tags to tell the story. Maybe with a QR code system that the customers could scan at the fairs and directly get the information on the people who made the products. Ronny (FTC): So the QR code would link to a web page or a video? Peng (ThaiCraft): Yes maybe a web page, ... Read More »