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Tag Archives: social media strategy

Social Media and Fair Trade Industry Report

Social Media and Fair Trade Industry Report

We have surveyed 42 fair trade companies from 3 continents with the goal of understanding how they are using social media to grow and promote their businesses. Here is what you will discover in the full report (available in our shop): Top 10 objectives companies are trying to achieve with social media This section reveals all the major advantages marketers are achieving with their social media efforts. We have established a ranking according to their importance to the companies. Top 5 social media platforms used by fair trade companies Discover which tools marketers are using, for how long they have been using them and if Northern and Southern companies use the same mix of platforms. The different strategies developed by the companies After verifying how many companies actually had a social media strategy, we analyzed into more details where these companies focused their strategic efforts. The time commitment We examined the weekly hours marketers invest in their social media efforts. This analysis will be helpful for marketers just getting started or those seeking support staff. How much money fair trade companies invest in Social Media Find out what percentage of their marketing budget companies are investing in Social Media. Is this number consistent with the amount of importance companies give to social media? The major problems marketers are facing We made a list of the major problems encountered on social networks ranked by importance. This will help you realize where additional resources could be invested in order to better perform on social platforms. Use our conclusions and recommendations to improve your social media strategy or discover how other fair traders are dealing with social media  throughout 17 graphs and detailed statistics.   Read More »

Why you MUST use social media for your business

Why you MUST use social media for your business

Did you know that over 50% of the world population is under 30 years old? That YouTube is the 2nd largest search engine in the world? or that 90% of consumers trust peer recommendations when only 14% trust advertisements? This is only 3 stats, I could go on for pages. The Internet is filled with social media statistics, all more impressive than the others. They are all pointing towards the same direction: social media is not an option for promoting your business, it is a MUST. For those of you not yet convinced of that, here is a selection of 3 videos showing facts and figures about the social media revolution. Don’t wait any longer, get on the boat! If you don’t know where to start from, you could try this link. Read More »

Developing your Fair Trade company’s Social Media Strategy

Developing your Fair Trade company’s Social Media Strategy

You hear about them every day, all your friends use them and you might even use them yourself… Facebook, Twitter, LinkedIn, FlickR, YouTube, … Social media have become a part of our (virtual) lives. But what about your business? Is it time to add social media to your marketing mix? If you think the answer is “Yes” then the next question is: “Where do I start? In this post I’m going to give you a few keys to develop your company’s social media strategy. Deciding to dive into social media marketing is a bit like deciding to buy a new dog. When we buy a new puppy we’re all exited and we want to play with him but in reality bringing home that puppy is a big commitment and is time consuming. That is why before buying the puppy or jumping into social media to advertise your business, you should ask yourself if you have the ressources to handle it? A good way to find out is to organize a meeting with your managing staff in order to elaborate a social media strategy. 1# Determine your final goal Be it finding more distributors for your products then you will focus on developping relationships with your Western partners and distributors; be it promoting your products then you will focus on establishing a dialogue with your final consumers; be it finding inspiration for new product development then you’ll try to interact with creative people and communities. Try to set specific objectives that can be measured and decide how much time and money you want to dedicate to social media. 2# Find your audience There’s a vast literature about finding an audience, I’m not going to tackle this issue here, I’ll just summarize it in three action points: Make a list of keywords and phrases related to your business Make a list of social media sites where you think you can meet your ... Read More »